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diadic product test [1 record]

Filter results by subject field Alphabetical list of terms

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Alphabetical list of terms

Record 1 1998-07-17

English

Subject field(s)
  • Marketing Research
DEF

Market research term for a product test based on the paired comparison principle, informants being asked for comparative reactions to two products at a time (or the subjects of the test may be advertisements, types of packaging, etc). A ranking for a number of products, packs, etc can then be built up. See also monadic product test and triadic product test.

French

Domaine(s)
  • Étude du marché

Spanish

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